Aidoo

Logo Design

I designed this logo for a new luxury artisanal chocolate brand called Aidoo. The founders of the company are of Ghanian descent and use West African cocoa in their chocolates. Because of this background, I chose to incorporate an Adinkra symbol from West Africa into the logo. The symbol means “hand come, hand go” (cooperation) which fits the mission of the company. I also liked that the symbol (slightly) resembles cocoa pods.