SunSprite

Logo, Branding, Package Design, Website Design, Infographics, Sales Decks, Business Cards

SunSprite, an innovative wearable, tracks how much sunlight and bright light you get over the course of the day. SunSprite is made by GoodLux Technology, a Boston-based startup. 

The logo and branding had to be cheerful and incorporate the sun in some way. With the orange/yellow sun ray, I incorporated the element of a tracking gauge which directly relates to the purpose of the product.

In addition to branding, I also designed their business cards, retail packaging, IndieGoGo campaign, advertisements, and the consumer side of their website.